National Bookstore: Advertising in a Globally Competitive World

It’s more fun in CBA! This was the theme of the CBA Week last March 22, 2012 to April 1, 2012. This event intends to promote fun and learning all at the same time. With these intentions, the College Students Council opens the CBA Week through the Series of Seminar that was hosted by different academic clubs of the College. The Marketing Junior Executives believes that the students will establish a strong foundation when they participate in this seminar. The club sponsor two seminars and one of this is the “National Bookstore: Advertising in a Globally Competitive World” seminar. This event took place last March 23, 2012 at exactly 2:35 in the afternoon at the University of the Cordilleras Review Center.

For this seminar to be successful, the officers of the club collaborated with the National Bookstore Jr. Assistant Branch Manager , Ms. Cherry Lou VIllacencio and was invited to be our guest speaker for the event. Fortunately, Ms. Cherry Lou Villacencio was thrilled to share her experiences with the student of the College of Business Administration and she is really grateful that she will be a part of the molding of students to be a better businessman and she is looking forward for the event.

It was March 23, 2012. Besides the seminar, different club is also busy with the trade fair for that afternoon. And for both activities to work, the Marketing Junior Executives shall do multi tasking to make both the activities to be successful. So it was quite difficult for us to balance our time but at the end we definitely figure things out.

It was 2:20 in the afternoon at the same day. Because this is not our first time to handle seminar, we didn’t have much difficulty in handling the event. Michael Lois Lupango and Mark Go was in charge of the registration. The Classes of Mr. Eric Clester Feir and Mr. Lee Man Basinga was invited to be the participants for the seminar. We started the seminar at exactly 2:35-4:00 with a total of 100 participants.

The officers of the club take different responsibility for the seminar. Ms. Racquel Domingo( Vice President for Internal Affairs) was in charge of the Opening Remarks, Mr. Jester S. Umali (Vice President for Finance) was in charge of Introducing the Speaker which is Ms. Cherry  Lou Villacencio, Mr. Godofredo Martin (President) was in charge of the Closing Remarks, and the Secetary, Ms. Diana Franceska Pena was the Master of Ceremonies for the event. And all of them performed their task perfectly.

Ms.Cherry Lou Villacencio also did a pretty good job in sharing and discussing the topic in her lecture. The participants of the event were delighted with the information that they are acquiring from the seminar. “Competition was tough so a company must do their best to best strategy for effective advertising” this is one of the striking statements of Ms. Cherry Lou that we find the most applicable in the real life.

The seminar ended at 4:00 in the afternoon to in preparation for the next lecture series. The Marketing Junior Executives was able to make this event work because we are dedicated with educating our members with up to date information that would really help them cope up with their lives.

picture taken from the internet